Beryl’s 2024 Revenue Up 11% to £12.6MBeryl’s 2024 results show a familiar micromobility pattern, growing demand, growing operations, and the challenge of turning that growth into profit.
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About Beryl
Beryl is a UK-based micromobility company that designs, manufactures and operates shared bikes, e-bikes, e-scooters and e-cargo bikes. Over time, Beryl has become known for owning most of its technology stack, from vehicle hardware to the software platform that runs bookings, billing, fleet management and city-facing data services. As of March 2024, it operated 14 schemes across the UK. These include bike-share, e-bike and e-scooter systems delivered through a mix of revenue-share, managed-service and SaaS-style agreements with local authorities. Rather than positioning itself as a purely consumer app, Beryl presents itself as a long-term transport partner to UK councils, supporting their active travel and sustainability goals. History and BackgroundBeryl began as Blaze, founded by Emily Brooke in 2011. Its first product, the Laserlight, originated as her university project and launched on Kickstarter in 2012. Designed to project a green bicycle symbol onto the road ahead, it aimed to improve cyclist visibility in blind spots and at night. The innovation attracted early backing from Index Ventures, Pembroke VCT and members of the Branson family, enabling Blaze to scale manufacturing and secure major contracts, most notably supplying Laserlights to London’s Santander Cycles. In 2018, Blaze rebranded to Beryl, reflecting a shift from a hardware-focused business to a full micromobility operator. The new identity paid tribute to legendary British cyclist Beryl Burton and signalled a more transport-oriented mission. The company launched its first large-scale bike-share scheme in Bournemouth and Poole in 2019. Over the following years, it expanded to cities including Norwich, Hereford, Watford and the Isle of Wight, gradually adding e-bikes, e-scooters and e-cargo bikes and building the operational and software systems needed for city-wide deployments. Product and Technology Developments
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Beryl’s 2024 Revenue Up 11% to £12.6M
Thursday, 4 December 2025
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