Most of you don't have a content problem. |
You have a self-inflicted editing problem. |
We pulled patterns from every Post Roast call this month and lined them up side by side. |
Here's what actually mattered 👇 |
|
🚫 Mistake #1: You're stacking hooks like TikTok owes you attention |
We saw this over and over: |
➡️ Hook sentence
➡️ Another hook
➡️ A third hook "just in case"
➡️ THEN the story starts 😵💫 |
By the time the video gets good, retention is already dead. |
|
🛠️ Fix: |
Pick ONE hook. |
Kill the rest. |
|
🚫 Mistake #2: You're demo-ing past the retention graph |
Multiple videos on the call were already making sales… |
…but still had 30–40 seconds of unnecessary talking after the point people stopped watching. |
🤔 Creators assume: "More explanation = more trust" |
✅ TikTok reality: "Longer = I'm gone" |
|
🛠️ Fix: |
Check where 50% of viewers drop. |
Everything after that is optional — and probably cuttable. ✂️ |
|
🚫 Mistake #3: You're leading with the product instead of curiosity |
Some of the top-earning videos shown didn't reveal the product until halfway through. |
Why? |
Because once viewers know what you're selling, they decide if they care. |
Most of the time… they don't. 🤷♀️ |
|
🛠️ Fix: |
Let the viewer get emotionally invested first. |
Confusion ➡️ curiosity ➡️ clarity ➡️ product |
Not the other way around. |
|
🚫 Mistake #4: You're killing trust with "this is my favorite" |
This line came up so much it became a running joke on the calls 😭: |
🫣 "I love this."
🫣 "This is my favorite."
🫣 "I'm obsessed." |
Nobody believes it anymore. |
Even when the product is good. |
|
🛠️ Fix: |
Stop talking about how you feel. |
Start talking about what changes for them. |
Value over validation. |
Always. |
|
📌 What actually worked (and kept showing up) |
🟢 Videos making GMV with low engagement
Likes don't equal sales. Watch time does. |
🟢 Low-energy / whispery delivery
Not every product wants hype. Some niches convert better with calm, confident tone. |
🟢 Messy, weird, visually active openings
Stretchy gummies. Water spraying. Scooping powder. Shaking things.
Movement buys you seconds. Seconds buy you sales. |
🟢 Skits + half-heard conversations
Speakerphone calls, off-camera dialogue, "are we allowed to hear this?" moments.
Instant realism. Instant retention. |
|
👉 Your assignment (don't skip this) |
Take one video you've already posted and remake it with ONE rule: |
If someone watches this on mute, would they still stay? |
If not, don't rewrite the script. |
Fix the visual first. |
That's the difference between creators who submit once… |
and creators who keep getting paid inside BMC Max. |
|
This is exactly what we're looking for when reviewing submissions. |
Don't wait for the next Post Roast to hear it again. |
|
To your success,
The Brands Meet Creators Team 💛 |
No comments:
Post a Comment