Sometimes the best products on TikTok Shop aren't the ones with the best videos. |
They're the ones with quiet, boring videos that are still printing sales… |
because almost no one is competing. |
That's exactly what's happening with BetterAlt right now. |
 | BetterAlt Strategy Call with Alyssa |
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Yesterday's BetterAlt Strategy Call with Coach Alyssa was all about three high-opportunity BetterAlt products that are: |
✅ TikTok-approved |
✅ Brand-approved |
✅ Making sales |
✅ Still wide open for you to dominate |
1. BetterAlt Women's Creatine with Glowchemy: "Glow Up in a Cup" ✨ |
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This is the one Alyssa really wants you leaning into. |
It's not just creatine. It's: |
Creatine Collagen Hyaluronic acid Biotin Vitamin C Pre + probiotics
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…all in one scoop. |
The wild part? The most viral videos for this product aren't even that good. 😵💫 |
They're basic. Some are a little chaotic. |
But they're selling because: |
Very few affiliates are pushing it The "all-in-one" story is insanely strong The hooks speak directly to what women actually want
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Hooks & lines that are already working: |
"If you're trying to get a dump truck back there and have skin that's literally glowing…" "Used to be a pancake, now it's a peach." "Most people spend $250 buying all these separately… now you get it in one powder."
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Winning frameworks Alyssa showed: |
The Booty + Skin Transformation Hook Visual: your body / gym shots / leggings / glow-up B-roll Voiceover: "If you want glowy skin + a dump truck back there, this is the all-in-one I'm using." Then list the ingredients and benefits.
Price Anchor Problem Stack Show a stack of supplements: collagen, hyaluronic acid, biotin, vitamin C, probiotics, creatine. "If you bought all of these separately, that's over $250…" Cut to the jar: "Now you get all of it in one scoop."
Gym Rat / Skit Angle Friend pokes your glutes / compliments how you're looking. "What are you doing?" → "I've been taking this women's creatine with collagen in it…" Close with a clear CTA and mention the sale.
Car-Tok "Glow Up in a Cup" POV Filmed in the car (supplements convert crazy well here). Talk like you're on FaceTime with a friend:
"My workout is basically chasing my kids, but this one stacked creatine still does the job…"
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Your move this week: |
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You don't need perfection, you just need to be better than the "meh" videos that are already selling. |
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2. Shilajit Honey Sticks 🍯 The Low-Energy Framework |
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These OG Himalayan Shilajit Honey Sticks have done serious GMV… |
and basically one creator has been hogging the leaderboard. |
 | Watch now on TikTok | @beachislife87 | This is why you have no Energy! ‼️ #betteralt #shilajit #tiktokshopcreatorpicks #traceminerals #energy |
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His visuals? Pretty boring. |
His framework? 🔥 |
He talks straight to the person who: |
Drinks coffee and is still tired Crashes after energy drinks Wakes up exhausted even after a full night's sleep Gets anxious from too much caffeine
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Then he hits them with: |
"Your cells are literally out of battery… not making ATP because you're low on trace minerals." |
And positions the honey sticks as: |
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How you can remake this: |
Keep the FaceTime vibe — direct, casual, honest. Paint the daily struggle: "You wake up tired, you slam caffeine, you're still tired…" Introduce the honey stick as the simple, once-a-day fix. Mention: trace minerals, feeling more well-rested, less edgy from caffeine. Close with: shipping is fast, flavor is good, there's a deal live on TikTok Shop.
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You don't need fancy edits. You just need emotion + clarity. |
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3. Shilajit Capsules: The "All These vs This One" Angle |
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The capsules are another all-in-one monster. |
Think of them as:
"Here's a supplement stack in one bottle." |
The viral framework Alyssa highlighted: |
"If you need more energy → take Shilajit." "If you want to feel less stressed → take ashwagandha." "If you want better performance → take maca root" "If you want to put it down in the bedroom → take Tongkat Ali."
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Then: |
"If you bought all of these separately, that's around $250.
BetterAlt put them all into one capsule." |
Your job is to: |
List the individual ingredients + benefits Show the pile of bottles they'd normally buy Replace it visually with one bottle Anchor the price as "way cheaper than buying everything separate"
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That formula works over and over again on TikTok Shop. |
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Frameworks You Can Steal for Any BetterAlt Product |
Alyssa dropped two frameworks you can use across creatine, honey sticks, or capsules: |
Framework 1: The Gut / Energy Day-in-the-Life Dump |
Show a "bad" day: Cut to what your gut looks like (dumping things into a messy bin). Then show the clean, simple product and list what it supports: Close with: "Instead of 10 different pills, I just use this…"
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Framework 2: Doctor / Patient Problem–Solution Skit |
This is viral for so many supplements right now. |
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You film all of Person A, then all of Person B, and just edit the clips together. Easy. |
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Make It About 2026 (Q1 Starts Now) |
One of the strongest moves from the call: |
Start shaping your hooks around 2026 now. |
Instead of just "here's my supplement," try: |
"Going into 2026, I refuse to juggle 7 different vitamins every day." "If your 2026 glow-up includes better skin + better energy, listen to this…" "I'm starting my 2026 routine in December so I don't hit January already behind."
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People buy for who they want to be next year, not just who they are today. |
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⏳️ Your 24-Hour Action Plan |
Pick ONE of these this week: |
Creatine video Honey stick energy video Capsule "all these vs this one" video
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Grab your BetterAlt samples below ⬇️ , shoot something simple, and get it live! |
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You don't have to be the perfect creator here. |
You just have to be the one who actually posts while everyone else is still overthinking. |
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To your success,
The Brands Meet Creators Team 💛 |
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