This Pricing Hook is Criminal!

Let's break down why this creator's MediCube Glass Skin bundle video has:

🤑 $655.3k GMV
🤯 77 Million Views

View full video at the bottom of this email!

The "This Has to Be a Mistake" Hook

"How does it feel like someone at MediCube made a mistake… this is actually insane."

Before we even know what the product does…

We know something is WRONG.

Or at least it feels wrong.

Then comes the real punch:

"$228 worth of products for under $80 with free shipping."

That's not a product hook.

That's a pricing shock hook. 🪝

And pricing shock spreads FAST on TikTok!

It activates:

😳 Disbelief
🧠 Curiosity
🏃 Urgency

Viewers immediately think:
"Wait… i'll grab it before they fix that."

That's the magic. ✨

The Value Stack Avalanche

After the hook, the creator doesn't slow down.

They RAPID FIRE value:

Pink collagen mask (color changing 👀)
Zero foam cleanser (barrier safe)
Cica toner
Peptide serum
Viral collagen jelly cream
Night wrapping mask
Exosome shot (at-home micro-needling vibes)
Zero pore pads

This is what I call value stacking without breathing room.

It creates overwhelm…

…but in a good way.

It feels like:

"There's no way this should be this cheap."

More products = higher perceived value.

Higher perceived value = easier conversion.

The "Routine Done For You" Angle

This part is subtle but powerful:

"MediCube has so many products… it can be overwhelming."

➡️ Now she's addressing friction.

Skincare buyers struggle with:

What order?
What works together?
Am I mixing the wrong ingredients?

This bundle removes decision fatigue.

It's not just a discount.

It's convenience.

And convenience sells.

The Built-In Scarcity Close

"These bundles are already selling out… once they're gone the price goes back up."

Then:

"Get it before they fix the pricing."

That line is elite.

And that psychology converts like CRAZY on TikTok Shop.

Why This Is Printing 🤑

Here's the stack:

✅ Massive price anchor ($228 → $79)
✅ "This feels illegal" framing
✅ Rapid-fire value stacking
✅ Removes buying confusion
✅ Urgency tied to pricing error

❌ It doesn't feel like skincare content.

🤫 It feels like insider info.

And insider info spreads.

The Framework You Can Steal

Use this if you're promoting bundles or high AOV products:

Lead with a pricing shock
(Not the product benefits.)
Anchor the original value
(Big number first.)
Rapid-fire what's included
(Create value overwhelm.)
Remove buyer friction
("This routine is already done for you.")
Close with urgency tied to price
("Before they fix it.")

That's it.

Price shock + value stack + urgency.

Rinse and Repeat 🔁

See you on our FYP 😉

To your success,
The Brands Meet Creators Team 💛

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1️⃣ Send an intro email between the brand and Shawn, our awesome Brand Partnerships lead (shawn@brandsmeetcreators.com) AND make sure to cc admin@brandsmeetcreators.com

2️⃣ You can use the template below 👇️ 👇️ 👇️

3️⃣ If the brand successfully joins BMC Max you get 1,000 USD.

✍️ REFERRAL EMAIL TEMPLATE ✍️

To: shawn@brandsmeetcreators.com

CC: admin@brandsmeetcreators.com , {brand contact email}

Subject: Intro: {Brand Name} x BMC

Hey Shawn,

Wanted to introduce you to {Brand Contact}. I think they'd be a strong fit for BMC Max.

{Brand Contact}, Shawn leads brand partnerships at Brands Meet Creators.

His team helps brands scale on TikTok Shop by tapping into a vetted network of 80,000+ creators — making it possible to produce creator content at scale, similar to how you scale ads, but with creators instead of media spend.

I think you two should connect. I'll let you both take it from here!

Best,
{Your Name}