There’s something magical about lighting a candle. The gentle flicker, the subtle aroma, the way a room seems instantly warmer and more welcoming. In the UK, this simple pleasure has sparked a booming market for artisanal candles-handcrafted, sustainable, and brimming with personality. A Market That’s Glowing Brighter Than EverCandles have always been a staple in British homes, but the last few years have seen a real shift. The UK candle market is now worth hundreds of millions, with some estimates placing it at over £1.9 billion. What’s truly remarkable is how much of this growth is driven by small, independent makers. In fact, nearly a third of all candles sold in the UK come from regional and handmade brands. This isn’t just a trend among hobbyists. Many of these businesses have grown from kitchen-table ventures to thriving companies. Take Candle Shack, for example-a business that started small and now supports nearly 10,000 aspiring candle entrepreneurs, with a turnover of £15 million. Why Are Artisanal Candles So Popular?It’s not just about the scent. British shoppers are looking for more from their candles:
During the pandemic, this desire for comfort and relaxation saw candle sales soar by nearly 30%. People wanted to make their homes cozier, and candles offered an affordable way to do just that. Meet the MakersFrom luxury names like Jo Malone London and Neom Organics to independent brands such as Hazel & Blue, Giorgio Luca and Cotswold Candle Co., the UK is home to a diverse community of candle makers. Many focus on small-batch production, hand-pouring each candle, and experimenting with new scents inspired by the British countryside. What sets these makers apart is their attention to detail. They use high-quality essential oils, natural wicks (sometimes even wooden ones that crackle like a fireplace), and recyclable packaging. The result? Candles that look, smell, and feel special. What’s Next for the UK Candle Scene?Looking ahead, the future is bright for artisanal candles. Here are a few trends to watch:
The TakeawayArtisanal candles in the UK are more than just a passing fad. They’re a reflection of changing tastes-towards sustainability, craftsmanship, and the simple joys of home. Whether you’re a candle lover or thinking about starting your own business, there’s never been a better time to join the glow. Want to discover more about the world of British candle making? Explore your local makers, try a new scent, or even pour your own. The possibilities are endless-and the future looks bright. You're currently a free subscriber to The INFORMER. For the full experience, upgrade your subscription.
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The Rise of Artisanal Candles in the UK
Sunday, 27 April 2025
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